Will Systems Be The Death Of Your Business?

Let's face it there are a lot of great "systems" out there. Some of these systems are designed to "close and train" your members, some are designed to generate some extra advertising money.

My questions is are these systems going to be the death of your business? Are you relying on these systems to develop and train your prospects? Are you using the system in the way it's intended to be?

.......using it as intended? That's an interesting question......

I'm not sure if you are aware of this or not but every system...or system of value is designed to build a list. Your prospects visit a website, look at a compelling website that drives them to put in their information at the bottom of the page to go to the next page. More often than not the landing page is full of a lot of hype and excitement to drive your prospect to fill out that form!

Once your prospect is in the system they will start receiving emails from the auto-responder setup by the owner of the system. Normally, this series of letters is designed to promote the system your prospect came through with the intent to have your prospect upgrade to a paid member.


In essence, most of these systems are designed to sell something to your prospect, whether it's a product, service or membership.

But the first thing that happens is your visitor becomes a prospect by filling out the form.

So where am I going with this ... well, the problem as I see it is that many of these programs change or disappear or become obsolete. And that is where people stop, it's at this point they blame the system on their own failure to grow.

The truth is ... the system generated prospects for you and if this system goes or changes ... you still have prospects from the system that you can take with you.

Systems come and go, they are redesigned to capture a new market. Capture pages will always change but in the end they actually are the same. Systems are developed to build lists.

So instead of focusing so much on systems you need to focus on what is most important building your list.

Focus on what's important ... building your list. It's your list that will help you become successful in business ... without one, you are sure to fail. Focus your online advertising on a system that is building your list. If the system changes, simply edit what you are advertising and continue to build your list.

Whether you are using System A, System B or your own lead capture system ... keep your focus on the people you are connecting with not on the 'system' you are using. Systems come and systems go ... people are here to stay.

Get to know your people.

To Your Success,
Karen Pore

Karen Pore is a home based business and online marketing coach through her Free 7 Day Online Success Boot Camp. You can learn more about Karen and take her online boot camp here:
http://www.KarenPore.com