Will Systems Be The Death Of Your Business?

Let's face it there are a lot of great "systems" out there. Some of these systems are designed to "close and train" your members, some are designed to generate some extra advertising money.

My questions is are these systems going to be the death of your business? Are you relying on these systems to develop and train your prospects? Are you using the system in the way it's intended to be?

.......using it as intended? That's an interesting question......

I'm not sure if you are aware of this or not but every system...or system of value is designed to build a list. Your prospects visit a website, look at a compelling website that drives them to put in their information at the bottom of the page to go to the next page. More often than not the landing page is full of a lot of hype and excitement to drive your prospect to fill out that form!

Once your prospect is in the system they will start receiving emails from the auto-responder setup by the owner of the system. Normally, this series of letters is designed to promote the system your prospect came through with the intent to have your prospect upgrade to a paid member.


In essence, most of these systems are designed to sell something to your prospect, whether it's a product, service or membership.

But the first thing that happens is your visitor becomes a prospect by filling out the form.

So where am I going with this ... well, the problem as I see it is that many of these programs change or disappear or become obsolete. And that is where people stop, it's at this point they blame the system on their own failure to grow.

The truth is ... the system generated prospects for you and if this system goes or changes ... you still have prospects from the system that you can take with you.

Systems come and go, they are redesigned to capture a new market. Capture pages will always change but in the end they actually are the same. Systems are developed to build lists.

So instead of focusing so much on systems you need to focus on what is most important building your list.

Focus on what's important ... building your list. It's your list that will help you become successful in business ... without one, you are sure to fail. Focus your online advertising on a system that is building your list. If the system changes, simply edit what you are advertising and continue to build your list.

Whether you are using System A, System B or your own lead capture system ... keep your focus on the people you are connecting with not on the 'system' you are using. Systems come and systems go ... people are here to stay.

Get to know your people.

To Your Success,
Karen Pore

Karen Pore is a home based business and online marketing coach through her Free 7 Day Online Success Boot Camp. You can learn more about Karen and take her online boot camp here:
http://www.KarenPore.com

You Can Get Generate Targeted Website Traffic, Not Traffic Accident

Copyright © Karen Pore, Your Partner In Online Success

You can generate targeted website traffic to your website pretty easily if you just dedicate a little time each day to it. It is the number one way to build your business. But how do you do get people to visit your website? How do you ensure that when someone Googles key words associated with the content reflected on your website, that it is your site that appears at the top of the search results? Simply put: you must promote your website through a number of methods and channels. And pick those channel appropriately so that you generate targeted website traffic. The people you really want to see it! Here are some of the most effective ways to bring traffic to your website:

One thing you can do is get listed with multiple search engines. Don’t stop at Google, as there as numerous search engines out there, including: AltaVista, Metacrawler, Ask, Yahoo, MSN and newly launched Bing. Make sure you are listed with at least three major search engines. Statistics show that nearly 50% of website traffic results from search engines. The three biggest search engines out there are: Google, MSN and Yahoo. Don’t stop there, though. Keep in mind search engines that are in your area of interest/expertise; in other words, do your research to find out which engines people use to find out about the product or service you’re promoting.

Create a blog. It’s so easy and it’s so loved by search engines. Once you’ve created a blog, don’t forget to update it as frequently as possible. If you can post something on it daily, then do so; at the minimum, make sure you consistently post on your blog once or twice a week. When you are posting thing of keywords that are related to your business or website and be sure you post a link at the end of your blog entry back to your website. By sticking with keywords that are relevant to what a prospect will be looking for to find you, this will generate targeted website traffic back to your site. Stale content is bad for search engines. Don’t forget to link your blog to your website.

Promotion through social networking. Maybe you don’t like Facebook because you honestly don’t care what somebody ate for breakfast. But don’t forget that social networking sites like Facebook, Twitter, LinkedIn and even basic emails are vital marketing tools. Combine this with business cards and face-to-face communication and you have a recipe for marketing success. Studies show at least 20% of website traffic results from word-of-mouth, so get connected and never stop promoting your business.

Banner advertising. Studies show that banner ads tend to be better remembered than other forms of advertising. You can pay to post your banner ads on other people’s sites, or why not look into banner trading? Seek out other companies that are not your direct competition and see if they would be willing to trade banners with you. You may be advertising for them, but they’re also advertising for you - and it’s all for free. Check it out.

These are only some of the ways to increase traffic to your website. The most important thing to keep in mind is to keep your content fresh, link to as many affiliate sites as possible and to promote - whether through social networking, face-to-face or emails. Think about the broad keywords out there that will drive the right traffic that you want. Drive traffic to website, not away from it.

Welcome to the superhighway, where rush hour is welcome - and traffic accidents are to be avoided.

Karen Pore teaches online marketing through her FREE 7 Day Online Success Boot Camp. You can learn more about Karen and take her online boot camp here:

http://www.KarenPore.com.com