Do Safelists Help?

Most of you know what a safelist is, but for those who don't let me give you a little explanation first of what exactly a safelist is. A safelist is a place where many advertisers go to advertise. First and for most because it is low cost. The concept is that you click on other people's ads and earn credits to send your ads.
At times it works, at times it does not. It's the time vs money issue. Those who have a lot of money to spend on advertising can spend the money to send out an ad without every having to click for credits. Others simply go through clicking for credits never looking at the ads. It can be wasteful, but can also work out great.

When looking for a safelist her are some things to keep in mind. How many members are there. If there are 700 members of a safelist that is not very big, you probably don't want to waste your time, or if you do then don't expect a fast return. There are not a lot of eyes viewing your ad. You can also have too many members. Some safelists have so many members that there are people who do the solo ads I talked about. They pay $25-$50 to have their ad blasted to the whole entire safelist and everyone not only gets it they click on it because for a solo ad the safelist gives you a lot more credits than sending a regular mailer.

I myself have been using safelists for a while and when experimenting with them I learned some things. A mentor had told me you didn't want to spend any time in small safelists look for large ones, so I did. One that I used is called Free Safelist Mailer. I sent several mailers over months and when tracking the ads through link tracking found most of the time the ads were never even opened or clicked on....why? Because the safelist is so large that the safelist sends out solo ads multiple times a day, after all those marketers paid money to have their ad sent and those ads are given a lot more credits when you click on them. What probably happens in that situation is members of the safelist only click on solo ads and never or very rarely regular ads because they could build up enough points in a pretty short amount of time to send an ad themselves. The regular ads don't ever need to be look at!

Don't get down yet, I have had success in several safelists. I just try to find a happy medium. Not the biggest safelist out there, but not the smallest. For example List Joe click here a pretty popular safelist seems to have a lot of responsive members. I have enrolled several people into my business using their service and it's free. Yes I do have to click on ads to earn the credits but they don't send out thousands of ads a day, maybe 15-20.

So what do you do? Think of time vs money, which one do you have more of? If you don't have a lot of time safelists are not a way to go for you. It can be time consuming clicking for credits. But if you have time the time it is worth a shot. Some pretty good advertising for FREE. You can't beat that. You will find some recommended safelists listed on my blog.

Until next time,
Karen Pore

http://www.KarenPore.com