Monday, November 24, 2008

How Important Is Lead Generation?

Anyone who has looked at attempted or is currently in a home based business or any type of internet business would probably agree that the most important thing to any business is having enough people to talk to.

Lead generation can be accomplished many different ways. Some people choose to buy leads whether they are new to the industry or even experienced. Some people feel it is important to always be talking to someone. I definitely agree that that is important. But I think one of the best things that can be taught in the industry is the craft of lead generation.

What do I mean by that? For some it's very simple. They are skilled marketers they know what it takes to drive traffic to their website or business opportunity. For others it's not that easy. It involves a lot research, trail and error, money and sometimes failure which I am sure you would agree, anyone in the internet marketing industry hates!

For many it involves changing the their way of thinking about their home based business. Many internet marketers feel as I said before that they need to be talking to prospects all the time. While it is important that you do speak with prospects in this internet impersonal world we market in, the most important thing you can do is talk with the RIGHT prospects. 80% of your time you have to spend on your home based business whether it's full time or part time should be spent generating leads and 20% of your time should be spent talking to them. Some internet marketers have it the other way around.

The reason that is so important is because you want to be talking to the RIGHT prospects. Many prospects may be thinking about a home based business but some tend to check out everything that comes along. Wouldn't it be better for you to submit an ad about your opportunity, a prospect see that ad and become intrigued and call YOU! It's much easier to weed through the tire kickers that way don't you think? Getting the right traffic to your site through your own lead generation is key to internet marketing success.

I know you are reading this thinking that all sounds good but how do I do that. Would you believe that there are ways to do that yourself without spending millions of dollars, actually you will probably spend less than that batch of leads you are about to buy and spend countless hours calling. While internet marketing can be difficult to learn sometimes there are programs out there that make it much easier than you think. You won't be spending countless hours reading training materials either.

If you would like to start you own lead generation methods I have found a very good program or that.

You can visit http://www.KarenPore.com today and get all the details about how to start driving traffic to your site right away.

To Your Success,
Karen Pore

Karen Pore is a Home Based Business Coach and Internet Marketer you can reach her at 1-913-231-0419 or at his website http://www.KarenPore.com

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