Monday, November 24, 2008

How Important Is Lead Generation?

Anyone who has looked at attempted or is currently in a home based business or any type of internet business would probably agree that the most important thing to any business is having enough people to talk to.

Lead generation can be accomplished many different ways. Some people choose to buy leads whether they are new to the industry or even experienced. Some people feel it is important to always be talking to someone. I definitely agree that that is important. But I think one of the best things that can be taught in the industry is the craft of lead generation.

What do I mean by that? For some it's very simple. They are skilled marketers they know what it takes to drive traffic to their website or business opportunity. For others it's not that easy. It involves a lot research, trail and error, money and sometimes failure which I am sure you would agree, anyone in the internet marketing industry hates!

For many it involves changing the their way of thinking about their home based business. Many internet marketers feel as I said before that they need to be talking to prospects all the time. While it is important that you do speak with prospects in this internet impersonal world we market in, the most important thing you can do is talk with the RIGHT prospects. 80% of your time you have to spend on your home based business whether it's full time or part time should be spent generating leads and 20% of your time should be spent talking to them. Some internet marketers have it the other way around.

The reason that is so important is because you want to be talking to the RIGHT prospects. Many prospects may be thinking about a home based business but some tend to check out everything that comes along. Wouldn't it be better for you to submit an ad about your opportunity, a prospect see that ad and become intrigued and call YOU! It's much easier to weed through the tire kickers that way don't you think? Getting the right traffic to your site through your own lead generation is key to internet marketing success.

I know you are reading this thinking that all sounds good but how do I do that. Would you believe that there are ways to do that yourself without spending millions of dollars, actually you will probably spend less than that batch of leads you are about to buy and spend countless hours calling. While internet marketing can be difficult to learn sometimes there are programs out there that make it much easier than you think. You won't be spending countless hours reading training materials either.

If you would like to start you own lead generation methods I have found a very good program or that.

You can visit http://www.KarenPore.com today and get all the details about how to start driving traffic to your site right away.

To Your Success,
Karen Pore

Karen Pore is a Home Based Business Coach and Internet Marketer you can reach her at 1-913-231-0419 or at his website http://www.KarenPore.com

Monday, November 17, 2008

Perfect Time To Join The Direct Marketing Industry

Workers losing jobs in the economic downturn may be finding the door open to a new line of work.

Now is the perfect time to join the Direct Selling Industry:

Read this report by CNN Money, featuring a college of mine Mr. George Briere.

NEW YORK (CNNMoney.com) — Workers losing jobs in the economic downturn may be finding the door open to a new line of work.

Direct sellers, companies that market products directly to consumers, say more people want to join their sales forces.

Connie Tang, president of beauty and skin care products marketer Jafra U.S.A, said recruiting seminars in 22 cities this month have been packed.

“Close to 1,000 people have already joined the Jafra network,” she said after a week on the road.

Although Tang wouldn’t disclose how many people have signed up with the company this year, she said the number of new consultants year-to-date “is trending above last year.” The company currently has about 80,000 consultants in the United States.

About 15 million Americans work in direct marketing, doing such things as going door to door or hosting product “parties,” according to the Direct Selling Association (DSA), an industry trade group.

DSA spokeswoman Amy Robinson said industry hiring, which declined 1.3% in 2007 and was weak in the first half of the year, has picked up in recent months - just as the full impact of the financial crisis started to be felt.

“This is what we’re hearing from several of our members,” she said.

Direct selling has a low start-up costs, typically between $100 to $200 for a starter kit.

According to DSA, the average yearly income from a direct selling job is $2,400, or about $200 a month.

“Direct selling isn’t a full-time job,” Robinson said. “It gives you extra money to go on vacation, get the refrigerator fixed or buy Christmas gifts. It’s about getting some extra money in the pocket.”

Jafra’s Tang agreed.

“People are losing their full-time jobs and need to get income quickly,” she said.

Also, with retailers expected to cut back on seasonal holiday hiring, those who count on a year-end retail job are now looking at direct sales, she said.

But what has surprised her the most was the sizable turnout she recently had at a college campus in Phoenix.

“I found out that many college students are dropping out and need a job because their parents don’t have the disposable income to pay tuition,” Tang said.

Then there’s Veronica Davis’ situation. Davis, 49, is a project manager with Electronic Data Systems in Detroit. She’s been with the company for 13 years.

Earlier this year, EDS was acquired by Hewlett-Packard (HPQ, Fortune 500). Davis is now uncertain about her job.

“If it came to a point where I had to leave the company, I want to be established doing something I’m interested in,” Davis said.

As a part-time Jafra sales associate for a month, she has already earned $500. Davis said she’ll use the money to partly pay for extra expenses and invest the rest back into her Jafra business.

Rich Razgaitis, president of direct seller Univera, Inc. (North America), is also on a 14-city road tour to recruit associates to sell the company’s nutritional supplements.

Razgaitis, whose company already has a sales force “of tens of thousands,” said new recruits this month are up 20% over the same month last year.

“This is a time when people want control over their own financial situation,” said Razgaitis, and direct selling provides the opportunity to secure a primary or secondary income at a time when “there’s so much uncertainty.”

According to Razgaitis, a Univera associate can earn between $300 to $500 a month part-time or up to $5,000 or more full-time.

Direct selling has worked out so well for George Briere after he lost his job in January that the 37-year-old former sales manager from Michigan said “his days of having a full-time job are over.”

“I got rid of my alarm clock eight months ago and I’m never going back,” he said.

Briere sells Shaklee’s line of nutritional products. Shaklee’s compensation structure allows Briere to earn 34% commission on his sales volume, an additional 7% performance bonus and $125 bonus for each additional person he recruits into the Shaklee network.

With an initial investment of just under $300 for his starter kit, he earned $600 in his first month and a few thousand dollars in total since then.

But most direct sellers don’t offer health and retirement plans. Does that worry Briere, since he’s made a full-time commitment to Shaklee?

Not really, he said. “I consider my residual income as a wonderful retirement plan,” he said

Taxes....Always Fun

In case you didn't realize there are some MAJOR tax benefits to owning your own home business. Many people overlook this point and it can make a HUGE difference for you come tax day!
Running a business out of your home can save you up to $5,000 or more on your taxes every year no matter what you success level is. Here are just some of the things you can write off:

* Your business's start up costs

* A portion of your house payment or rent

* A portion of your utilities & phone bill if you make any calls from your home or cell phone

* Travel

* Meals

* Car Expenses

* Magazine Subscriptions

* Child Care

* Office Equipment (Do You Need A New Computer??)

* Postage

* Software

* Bank Fees

* Your Internet.......the list goes on and on

For most people you have these expenses anyway, why not be able to write them off? You can even pay your kids to work for you a certain amount of time. That's a good way to save for college!
You will want to consult with your accountant because laws vary state by state, country to country but I can promise you having a home business makes a HUGE difference on your taxes! I don't understand why everyone doesn't start a home business just for this simple reason!

Here are the tax benefits for my business and you can instantly have them too!
Check out this video:
http://lifetimeincome.net/assets/video/cantx2/index.html

I realize it can be a big decision to start a home business. But, please don't hesitate to get in contact with me if you have any questions or just want to discuss options. Until Next Time.

Karen Pore is a Home Based Business Coach and Internet Marketer you can reach her at 1-913-231-0419 or at his website http;//www.KarenPore.com